CORPORATE MISSION: CREATE HAPPINESS FOR EMPLOYEES, CREATE BENEFITS FOR ENTERPRISES AND CREATE WEALTH FOR THE SOCIETY
ENTERPRISE VISION: TO BE AN ERA ENTERPRISE AND CREATE A CENTURY OLD BRAND
ENTERPRISE SPIRIT: GIVE YOURSELF THE POWER TO CONQUER ALL DIFFICULTIES
STRATEGIC GOAL: FIRST SEEK THE GOOD, THEN THE BIG, AND THEN THE STRONG
BUSINESS PHILOSOPHY: INTEGRITY, HARMONY AND INNOVATION
TALENT CONCEPT: BOTH ABILITY AND POLITICAL INTEGRITY
MARKETING CONCEPT: ALTHOUGH TEN THOUSAND METERS ARE LONG, ONE METER IS NOT SHORT
CORE VALUES: ALL BELIEVE IN THE MASSES, ALL RELY ON THE MASSES, ALL FOR THE MASSES